About the Speaker:
Dr. Richard Mark Soley is Chairman and Chief Executive Officer of the Object Management Group, Inc. (OMG®) and Executive Director of the SOA Consortium.

As Chairman and CEO of the OMG, Dr. Soley is responsible for the vision and direction of the world's largest consortium of its type. Dr. Soley joined the nascent OMG as Technical Director in 1989, leading the development of OMG's world-leading standardization process and the original CORBA® specification. In 1996, he led the effort to move into vertical market standards (starting with healthcare, finance, telecommunications and manufacturing) and modeling, leading first to the Unified Modeling Language (UML®) and later the Model Driven Architecture (MDA®). He also led the effort to establish the SOA Consortium in January 2007.

Previously, Dr. Soley was a cofounder and former Chairman/CEO of A. I. Architects, Inc., maker of the 386 HummingBoard and other PC and workstation hardware and software. Prior to that, he consulted for various technology companies and venture firms on matters pertaining to software investment opportunities. Dr. Soley has also consulted for IBM, Motorola, PictureTel, Texas Instruments, Gold Hill Computer and others. He began his professional life at Honeywell Computer Systems working on the Multics operating system.

Keynote: Monday, June 23th - 7:30 AM - 8:20 AM

While everyone wants to do SOA right the first time, the typical results are not always stellar. Indeed, the pitfalls of building any complex architecture, including SOA, are something that the SOA practitioners must contend with, and most are ill-equipped. However, it?s possible to always be successful when implementing SOA if you just learn the facts that it?s hard, time-consuming, and requires a sane approach. In this keynote presentation we?ll take the mystery out of SOA requirements, design, and implementation, not just by providing hype-driven concepts, but a step-by-step approach for building an SOA that works each and every time, no matter how complex or simplistic the problem domain, business issues, or technology solution. This keynote is a must attend for those looking to get SOA right the first time.

About the Speaker:
David Linthicum is an internationally known application integration and SOA expert. In his career Dave has assisted in the formation of many of the ideas behind modern distributed computing including Enterprise Application Integration, B2B Application Integration, and SOA, approaches and technologies in wide use today. He keynotes at most major SOA and Enterprise Architecture conferences, maintains one of the most read SOA blogs, is the host of the weekly SOA Report Podcast, and is the author of 10 books, three on integration and SOA topics.

Keynote: Tuesday, June 24th - 7:30 AM - 8:20 AM

Inspired by hundreds of real-world SOA projects from across the world, Miko Matsumura will in this keynote illustrate the ultimate purpose for adopting SOA, which he defines as unleashing the creativity of Composite Applications, Web 2.0, Business Process Applications, and B2B in your Enterprise Network.

The highly evolved, yet pragmatic SOA methodology Matsumura will describe can prevent you getting bogged down in heavyweight governance strategies. He will show the audience how to focus on what's important and yet still develop an infrastructure for change.

This approach will provide a framework about how to understand policies, composites, lifecycle governance, loose coupling, heterogeneous distributed systems, adaptability vs stability, service portfolio management and other aspects of the Intelligently Designed SOA. As Matsumura himself expresses it, in an interview about the upcoming presentation, those attending and watching the keynote on SYS-CON.TV will: "Learn the true purpose of core building blocks of SOA and learn how to address system complexity without getting bogged down in the tar pit of the 'thousands of incomprehensible moving parts' or the intractable political battles that tend to emerge from multi-organizational SOA."

About the Speaker:
Miko Matsumura is vice president and deputy CTO